Want to start a fashion blog but don’t know where to start?
Starting a blog is easy, but becoming successful and making money is the tricky part.
In this article, we’ll guide you on how to start a fashion blog and provide tips on earning money from it.
Why Start a Fashion Blog?
If you love fashion and style, you’ve probably seen top fashion bloggers and influencers on Instagram and other social media platforms. Fashion blogs provide a space for creativity and bring many opportunities for bloggers.
You might be surprised at how fashion bloggers earn money. According to Harper’s Bazaar, designers and top brands spend over a billion dollars yearly advertising on Instagram alone. This shows that fashion blogging can be a great way to make money online.
Examples of Successful Fashion Blogs:
- We Wore What (Danielle Bernstein)
- Sincerely Jules (Julie Sariñana)
- The Blonde Salad (Chiara Ferragni)
- Julia Berolzheimer (Julia Berolzheimer)
- Kayture (Kristina Bazan)
- Wendy’s Lookbook (Wendy Nguyen)
- Atlantic-Pacific (Blair Eadie)
- The Chriselle Factor (Chriselle Lim)
These blogs each have a unique voice and style, showcasing their favorite products and brands. If you have a unique take on fashion, you should start a fashion blog.
Setting up a fashion blog is easy, but making it popular and profitable requires effort. However, the experience can be rewarding.
What You Need to Start a Fashion Blog
First, choose the right platform. There are many options, but each has its pros and cons (see our comparison of the best blogging platforms).
You could start a free blog on platforms like WordPress.com, Tumblr, or Blogger. However, these free blogs have limitations, especially in terms of features and monetization.
Starting a Fashion Blog on Instagram?
Instagram is great, but you don’t own it. Your account can be deleted if you violate their policies. You should use Instagram to build a following, but you need a platform you control for long-term growth.
The best way to start a fashion blog is by creating your own website. WordPress.org is a powerful website builder that gives you full control and ownership of your site.
Three Things You Need:
- Domain name: This is your website’s address (e.g., ernestwebpro.com).
- Web hosting: This is where your website files are stored.
- 30 minutes of your time.
You can set up a new fashion blog in 30 minutes. Let’s get started.
Setting Up a Fashion Blog Using WordPress
A domain name typically costs $14.99 per year, and web hosting usually costs $7.99 per month. But our friends at Hostinger offer a free domain, free SSL, and an 81% discount on hosting to our readers. You can start for as low as $2.24 per month.
First, go to the Hostinger website and click ‘Claim Deal.’
Choose the Premium plan. You can upgrade later if needed. Choose a 48-month hosting period for the best discount. Fill in your personal information and choose a payment method. Complete the purchase.
During the hosting setup, select your domain name, which should reflect your personal voice. Make it unique and interesting.
After purchasing hosting, install WordPress. Go to the Websites section in your Hostinger account and click ‘Create or migrate a website.’
Follow the website setup wizard, choosing ‘Blog’ as the website type. Select ‘Create a new website’ and then ‘WordPress with AI.’
Follow the on-screen instructions to finish the setup. Log in to your WordPress website from your hosting account dashboard.
Now, you can start working on your fashion blog.
Choosing a Design for Your Fashion Blog
Your blog needs a stylish design that represents your unique sense of style. Luckily, there are thousands of pre-made WordPress templates available. We have hand-picked the best WordPress themes for fashion blogs, which feature creative designs and are mobile-friendly.
Each theme comes with settings for customization, such as adding your logo, choosing colors, and basic settings. Aim for simplicity for a cleaner look.
Add Useful Content to Your Fashion Blog
Start by adding static content like a contact form, about us page, and privacy policy. Then, add blog posts. See our guide on how to add a new blog post in WordPress for tips.
Your blog posts should be entertaining, informative, and helpful. Post regularly, starting with a few posts per week and gradually increasing to daily updates.
Gather inspiration from popular fashion blogs and add your unique voice and style to your content.
Optimize Your Fashion Blog to Get More Visitors
Ensure users can find your blog by optimizing it for search engines.
SEO: Use the All in One SEO plugin to optimize your blog for higher rankings in search results. Follow our WordPress SEO guide for more tips.
Improve Website Speed: Speed affects user experience and search engine rankings. Implement performance tweaks using our guide on how to speed up WordPress.
Track User Engagement: Use MonsterInsights to install Google Analytics and track your website traffic. Learn where users are coming from and what content is popular.
Start Making Money From Your Fashion Blog
Successful fashion bloggers earn through sponsored content, ads, and affiliate marketing. Here are effective ways to make money:
- Display Ads Using Google AdSense: Show ads on your website and earn money even when starting. Follow our guide on adding Google AdSense in WordPress.
- Affiliate Marketing: Recommend products you love and earn a commission. Sign up for affiliate programs like Amazon Affiliates. See our guide on starting affiliate marketing.
- Build an Instagram Following: Post content with relevant hashtags to reach the right audience. Follow other top fashion bloggers for strategy ideas.
- Brand Promotions: Partner with brands, fashion startups, and agencies. Watch what top fashion bloggers are doing and replicate their strategies.
By following these steps, you can start and grow a successful fashion blog
